SubTv Ident – Initial Ideas, Sketches and Project Treatment

INITIAL IDEAS, SKETCHES AND PROJECT TREATMENT:

Both me and my teammate had the initial idea to set the theme underwater. This idea sprouted from the client’s company name being SubTv, and our direct link to a similar word – submerged.

After the workshop with Mario, we were left with a project treatment to present to our client. This treatment was imbedded with materials we wanted to utilise in our project, mood boards to keep us focused on the aesthetic, independent projects we had worked on and favoured the process of, an animatic and a clear story line to follow.

Through this treatment our aim was to visually tell our audience our goals and processes to achieve this, but also to help us stay on task. Whilst I favour an experimental way of working, I still believe sticking to one theme is essential so that you can complete an animation, art piece etc. It was challenging to find that fine line between being concise with what you want to do, but not creating too many confinements so that you still have the ability to play.  

I learnt a lot through this workshop, I initially saw the only purpose of this task was to communicate our ideas, mediums and themes to our client, but throughout this process we were able to visually lay out our plans, helping us make important decision regarding material choices, software we wanted to utilise and how our contrasting art styles would look together.

Project Treatment

I soon began sketching different styles of fish and considering different materials to utilise, along with sketches of a boat and angular fish. Me and my teammate were aware of what elements we desperately wanted to incorporate but we were un sure of how to bring these elements together.

These sketches were for fun and did not have any restraints, it was simply a way for me to get my first thoughts onto paper so I could look back and understand what I thought and wanted to experiment with.

PADLET LINK

https://artslondon.padlet.org/ebarker0120242/submerged-czwpjhr5krw698in


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *